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Lava Mobiles in its newest marketing campaign launched its vary of Navy Grade Function Telephones. Sturdiness and sturdiness is crucial side of those telephones, and it’s aimed toward individuals who lead a tough and difficult life.
Conceived by 82.5 Communications, the advert movie depicts the lifetime of a younger cadet who undergoes rigorous army coaching and is on the verge of giving up. Gifted to him by his father, the telephone turns into an inspiration for him to not break and finally turns into a commando.
Sumanto Chattopadhyay, Chairman and Chief Artistic Officer, 82.5 Communications mentioned, “To promote army grade cellular handsets, we determined to make a movie that can also be ‘army grade’. We would like the viewers to really feel the strain and Stress the protagonist, a cadet, passes it on to understand the toughness wanted to outlive. The hardness that’s within the lava telephone serves as a motivation for the cadet to remain robust.”
Chandana Aggarwal, President, North, 82.5 Communications, mentioned, “A model that has been investing in constructing its Indian credentials, lengthy earlier than it grew to become modern to take action, now goes a step additional and demonstrates that it Understands Indians higher than anybody else. ‘Hardness’ is a attribute of the Indian soul that we uncover even with our telephones. The Lava telephones are army grade and this advert brings to life this characteristic with a poignant story of a father and son.”
Preeta Mathur, Group Artistic Director; 82.5 Communications mentioned, “‘Khas ke ke liye jo kabhi tut-te nahi’, that’s the gist of this movie. It speaks to the ‘powerful’ inside us and makes us relate to this army grade telephone that’s that a part of us. Robust as it’s. Additionally it is our tribute to all these components of the Armed Forces who lead a troublesome life for India. In spite of everything, that is an emotional movie made by a model that’s proudly Indian and conceived by an company like this. Which is about easy Indian concepts.”
Company: 82.5 Communications
CCO & President: Sumanto Chattopadhyay
CEO & Co-Chairman: Kapil Arora
President Reply: Chandana Agarwal
Group Artistic Director: Preeta Mathur
Account Administration: Anuj Sharma, Sakshi Khanagwala
Venture: Anurag Srivastava, Abhilasha Mathuri
Manufacturing Home: Tandav Movies
Director: Vivek Das Choudhary
Producer: Savita Raj Hiremath